Evie Lou loves Prairie Underground. Here’s why we stock the sustainable fashion brand, love their comfy outfits, and appreciate their ethics. (And the story of the cloak hoodie).
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In her early days as a student at the School of the Art Institute of Chicago, Denise Allen Robinson thought she wanted to be a sculptor. But a perceptive teacher encouraged her to shift her focus. “I was working in the foundry with metals and welding and torches, and I was always trying to pleat...
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You know springtime is in the air when ladies are shedding layers and wriggling into lighter dresses and tops — and cries of “But what am I going to wear on my arms?” rise from Evie Lou’s fitting rooms. The issue of bare arms is probably the most common one we hear about sleeveless dresses and tops....
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We’ve had nice feedback on the new Shop-By-Body-Type feature on our website. This was an outgrowth of how we approach our in-store racks: Instead of grouping clothing by designer or by color story, we loosely group by fit and lifestyle, which is often brand-driven to start with. Several customers have emailed us to ask how...
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Jan
Skylar’s back!
Our beloved model, Skylar, is back in action! She was missing from our pages for several months last fall because she was planning her wedding. Our photo shoots almost always happen on late Sunday afternoons, after the store closes — and as Skylar’s one day off a week is Sunday, she needed to spend it on far...
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Thanks so much to everyone who took the time to send us feedback about Evie Lou’s recent website update! It’s a project that’s been long in the works. For our first few years, our site was on the HipCommerce platform, which is quite basic and was developed with small retailers like us in mind. But that software...
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There’s something so exotic about Shana Gulati’s work, an air of ancient Middle Eastern mysticism that hovers over her totally modern designs. Shana, a former lawyer, says she is inspired by the beauty, lifestyle and culture of both her native India and her hometown of New York City. But what inspires us about Shana’s work...
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